How should I track a fix-and-flip project?
The goal is knowing your true profit on every deal. Without project-level tracking, you might think you made $40,000 on a flip when you actually netted $18,000 after the holding costs and closing fees you forgot to count. Good tracking means capturing every dollar across four cost categories and keeping each project separate in your books.
Acquisition costs include the purchase price, closing costs, title insurance, attorney fees, recording fees, and any inspections or due diligence you paid for before closing. If you used a finder or wholesaler, that fee belongs here too. Everything you spent to get the property under your control goes into this bucket.
Rehab costs are the obvious ones, but they need enough detail to be useful. Track materials, labor, contractor payments, permits, and supplies by project. When a flip runs over budget, you want to see whether it was the kitchen, the foundation work, or the HVAC that blew your numbers. Lump-sum tracking does not give you that visibility.
Holding costs are what most flippers underestimate. Interest on hard money or private loans, property taxes during the hold period, insurance, utilities, and any HOA fees all count. A project that takes two months longer than planned might eat $8,000 or more in holding costs you were not expecting. Track these monthly so you can see the carry cost building in real time.
Selling costs include agent commissions, your share of closing costs, title insurance, transfer taxes, staging, photography, and any buyer concessions. These can run 8% to 10% of the sale price and directly cut into your profit.
From an accounting standpoint, a flip is inventory held for resale. You do not depreciate it like a rental property. Instead, all four categories of costs get capitalized into the property’s basis and sit there until the sale closes. When you sell, you subtract the total basis from the net sale proceeds to find your gross profit on that project.
The value of this approach is that you can compare deals and learn which ones actually make money. A flip that sold for $50,000 over purchase price might have netted less than a smaller deal with tighter holding costs and a faster turnaround. Fix-and-flip accounting set up this way gives you the numbers to make better buying decisions on your next deal.
If you run multiple projects at once, each property needs its own cost center or class in your accounting system. That way you can pull a profit and loss for any project at any time and see exactly where you stand.
One note on taxes: whether you are treated as a dealer or an investor for tax purposes depends on your specific facts and has significant implications for how gains are taxed. That is a tax planning question handled through real estate bookkeeping services that include advisory work, not a bookkeeping setup issue.
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What makes real estate bookkeeping different from regular small-business bookkeeping?
Real estate bookkeeping is built around properties and entities rather than simple expense categories. It requires tracking property-level profit and loss, handling mortgage splits correctly, maintaining depreciation schedules, and producing reports that satisfy lenders and investors.
Read answerWhat software and platforms do you work with?
The firm integrates with QuickBooks Online, AppFolio, Buildium, Yardi, and DoorLoop. A proprietary application syncs property data automatically so there is no manual re-entry into your books.
Read answerWhat is CAM reconciliation and when do I need it?
CAM reconciliation is the annual process of comparing the estimated operating expenses that tenants paid throughout the year against the actual costs incurred. It applies to commercial properties with triple-net or modified gross leases and determines whether tenants owe additional amounts or receive credits.
Read answerWhat does a real estate virtual CFO actually do?
A real estate virtual CFO provides senior financial leadership on a fractional basis. They handle cash flow modeling, acquisition underwriting, entity structuring, debt strategy, KPI dashboards, and formal annual budgeting.
Read answerWhat is a promote or carried interest?
The promote, or carried interest, is the sponsor's share of profits above the preferred return. It compensates the sponsor for managing the deal and sits in the upper tiers of the equity waterfall.
Read answerDo you only work with real estate businesses?
Yes. Rock Real Estate Services works exclusively with real estate investors, operators, and related businesses. This specialization allows for deeper expertise in depreciation, entity structures, investor capital, and the nuances of each asset class.
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