Virtual CFO & Strategic Advisory

Senior financial leadership for your real estate business on a fractional basis. We handle cash flow modeling, acquisition underwriting, entity structuring, debt strategy, KPI dashboards, and annual budgeting. A financial partner who knows your portfolio.

The Service

This is senior financial leadership for your real estate business, delivered on a fractional basis. You get a financial executive who understands your portfolio, knows your debt structure, and can give you a direct answer when a time-sensitive decision lands on your desk. The work is forward-looking. Cash flow modeling. Scenario planning. Stress-testing deals before you close them. Building the financial infrastructure that lets you grow with confidence.

You work directly with Matthew Rodrigue, the founder of Rock Real Estate Services, as your embedded financial executive. He brings over 15 years of experience in real estate accounting and advisory, including time as Director of Investments for a family office overseeing a $100 million portfolio. You have direct access throughout the engagement. No layers. No handoffs. One person who knows your business inside and out.

Cash Flow and Forecasting

We build multi-property cash flow models that show you where money is going and what is coming. You get scenario analysis and liquidity planning so you can see how a rate change, a vacancy spike, or a capital call would affect the whole portfolio. Forward-looking projections coordinate with our tax services so nothing lands as a surprise.

Acquisition Underwriting Support

Before you close on a deal, we stress-test the model. We validate the assumptions, flag issues in the offering memorandum, and make sure the numbers hold up under realistic scenarios. You go into closing with confidence that you have seen the deal from every angle.

The Gap

There is a point in every real estate portfolio where the financial complexity outgrows what a bookkeeper can handle. The questions get harder. How do I structure this acquisition? Should I refinance now or wait? What happens to my cash position if I lose two tenants? A bookkeeper records what happened. A CFO helps you decide what to do next.

Hiring a full-time CFO is expensive. Total compensation can run $200,000 or more a year, and that assumes you can find someone who actually understands real estate. Most growing portfolios cannot justify that cost. But the need is real. You need strategic financial guidance, debt expertise, and the ability to model outcomes before you commit capital. That is exactly where this service fits.

Who Benefits Most

Active investors scaling from a handful of units to 50 or more. Syndicators and fund managers who need financial infrastructure behind their operations. Development and value-add operators running complex projects. Owners preparing to sell or refinance who need clean, defensible financials and a clear picture of their position.

The Real Cost of Going Without

Without financial leadership, decisions get made on gut feel. You overpay for a deal because you did not stress-test the assumptions. You miss a covenant violation until the lender calls. You cannot answer basic questions from a potential buyer or equity partner. The mistakes add up, and they are expensive.

The Work

Entity structuring and optimization as your portfolio grows. Debt strategy, loan covenant monitoring, and lender package preparation when it is time to refinance or recapitalize. KPI dashboards that let you benchmark performance by asset class and spot problems before they become crises. A formal annual budget and business planning process with variance tracking, so you always know where you stand against the plan.

When you are preparing for a sale or refinance, we get the financials clean and ready. Buyers and lenders want organized, accurate records. We produce them. The service covers the 48 contiguous states, fully virtual, and is built exclusively for real estate. You get institutional-quality financial leadership sized and priced for your current stage.

Debt and Lender Management

We track your debt across the portfolio, monitor covenants, and prepare the lender packages when you need them. Refinances and new debt go smoother when the documentation is already organized and the numbers are ready to present.

Budgeting and Performance

You get a formal annual budget built around your actual portfolio and business plan. We track variance throughout the year so you can see where performance is drifting and make adjustments before small problems become large ones.

Boutique Real Estate Accounting Firm